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Must Haves
Pizza will always be a favorite, but the popular toppings and the experiences it creates can change often. To help you stay on top of your pizza game, we used an annual industry report1 and research platform2 to scour millions of restaurant menus and billions of social media interactions to see what pizza lovers are saying about pizza.
When people chat about pizza on social media, spicy honey has been mentioned more often than any other condiment.
Chimichurri, gochujang and miso have also been appearing in more conversations, likely because of the continuing interest in global foods.
Pesto sauce—often pistachio pesto—has boomed in chatter when it comes to pizza and continues to get popular.
When asked which pizza toppings they have introduced in the past year, operators listed:
When asked what toppings are currently being crafted and tested, operators noted:
Neapolitan pizza is the most talked about pizza style, with over a hundred thousand mentions in social media posts.
BIG ON BIRRIA
In social media convos, people are bringing up birria pizza 93% more often than they did in 2022.
STYLE POWER
These pizza styles are being talked about much more than they were last year:
LEGENDS NEVER DIE
Traditional cheese pizza is the most common pizza style found on menus, followed by other classics like pepperoni and veggie.
Restaurant operators are experimenting with Mexican, Cuban and Indian-inspired pizzas.
When people talk about pizza, they also mention cuisines like Italian, American, Mexican, Indian, Asian and Latin American.
Keep an eye on Montenegrin fare—it’s a flavor profile quickly growing in online pizza conversations. Foods like lemon, shellfish, and clotted cream can add unique flavors to your pizzas.
When people talk about their experience with pizza, more and more often they’re mentioning how it helps create memories.
While “fun” and “fresh” have been mentioned when online users talk about pizza experiences, “indulgence” is a term that’s been used 144% more since last year.
From new pizza styles to unique topping combinations, independent pizzerias are leading the way in menu creativity.
Pizza lovers on social are frequently suggesting or asking for pizzeria recommendations and new pizzeria openings.
Here are some restaurant marketing trends operators and consumers on the web are talking about:
1 Pizza Today: Pizza Industry Trends Report (2024)
2 Tastewise Proprietary Research (2024)
Crispy ribbon pepperoni as crouton on a re-imagined Antipasto.
Turning Pennies into Profits Why Pepperoni Slice Count Is So Important Every penny counts when you’re operating on razor thin…
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